Who:
A leading home appliance retailer partnered with Califorbs SEO to improve organic visibility, user engagement, and online sales performance.
What:
We implemented a data-driven SEO and UX optimization strategy focused on improving category-level visibility, refining product architecture, and enhancing the customer journey across high-intent product pages.
Results (June–August vs March–May):
Active users: +46.69% (451K → 662K)
Sessions: +52.39% (562K → 856K)
Page views: +53.45% (1.97M → 3.03M)
Category highlights:
Washing Machines: +222% views, +138% revenue
Water Purifiers: +377% views, +589% add-to-carts
Air Fryers: +252% views, +22% revenue
Add-to-carts: +39.49%
Purchases: +32.15%
Revenue: +11.97%
In short:
A 3-month SEO revamp that delivered higher engagement, stronger conversion rates, and double-digit revenue growth across key product lines.